Your brand is what people expect from you. It’s your reputation. According to Wikipedia, reputation is defined as “an opinion about a person, typically a result of social evaluation on a set of criteria. It is important in business education, online communities, and many other fields.”
Reputations thrive on repetition. The more you exhibit the same behaviors, the stronger your reputation will become. “Strong” doesn’t necessarily mean positive. A reputation can be strongly negative. Strong is a reflection of the consistency of your actions; positive has to do with the quality of those actions.
Branding is based in authenticity. Being introspective helps uncover your brand; but it is only half the equation. Your brand is held in the hearts and minds of those who know you, so understanding what others think about you is essential for effective personal branding.